Smokey Juan's

Smokey Juan's faced the challenge of updating its image to resonate with a changing market while preserving its loyal customer base. The shop's existing branding felt dated and disjointed. As they planned for expansion, they needed a brand that could adapt to new locations and demographics while maintaining the essence of their unique identity.

Our collaboration with Smokey Juan's began with a comprehensive rebranding strategy. We recognized the shop's unique personality and its strong local presence as valuable assets. Therefore, our approach aimed to modernize and unify the brand while preserving its authentic roots.

We started by creating a new brand identity that encapsulated the essence of Smokey Juan's. This included designing a contemporary logo that retained elements of the old while introducing a fresh, distinctive look. The color palette and typography were carefully chosen to evoke a sense of trust, community, and exploration.

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